TY  - JOUR
A1  - Rindfleisch, A.
A1  - Malter, A.J.
A1  - Ganesan, S.
A1  - Moorman, C.
T1  - Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines
Y1  - 2008
DO  - 10.1509/jmkr.45.3.261
VL  - 45
IS  - 3

ER  -