@article{Rindfleisch2008,
author = {Rindfleisch, A. and Malter, A.J. and Ganesan, S. and Moorman, C.},
title= {Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines},
year = {2008},
doi = {10.1509/jmkr.45.3.261},
volume = {45},
number = {3},
pages = {261--279},
}